Umstuhl

UMSTUHL is an online shop focusing on the sale of chairs. Its distinguishing feature is that, unlike its competitors, it only sells quality branded chairs. As a result, its customers are mainly wealthy individuals, business customers and interior designers. Because of this, the visual identity had to appeal primarily to people from these groups.

Together with the marketing department, we decided to make UMSTUHL’s visual identity minimalistic in order to emphasise its profile aimed at wealthy people. To give the brand character I decided to use brighter colours and a 1/4 circle as key visual, which makes it easier for customers to identify the company’s marketing materials.